With church membership and attendance in rapid decline, and public perception of Christianity and its influence in an apparent free fall, many are left questioning what went wrong. Evangelism: The Good, the Bad, the Abominable takes a brief look at the origins of American consumerism and the impact of an entertainment-based culture on the church’s approach to its central purpose: preaching the “good news” of the gospel to all the world.
Is the church merely in need of a more effective marketing campaign to better compete for the “merchandise” of men’s souls (2 Pet. 2:3)? Or will it require an entirely different perspective—one that places evangelism within a larger context—in order to truly fulfill Jesus’ Great Commission?